I talk a lot about how web designers can charge for their website design services.
And there’s good reason for it:
โ Cheap pricing = you stay in the rat-race to the bottom.
โ High pricing = good profits and good freelancing business.
In this article, I hope to help you learn the fundamentals of how much to charge for a website and to become a successful freelancer.
Here’s what we’ll cover:
Let’s get into it!
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What is the fixed pricing method for creating websites?
It’s a price per project where you work on Cost (Time) + Profit = Client Price.
Example:
I pay myself $5k /mo, the project is going to take 1 month, I add a 20% profit (buffer), total price = $6k.
What is the hourly pricing method for creating websites?
An hourly rate regardless of project length: Hourly Rate X Hours Worked = Client Price.
Example:
My desired salary is $5k /mo, I want to work 6hrs /day Mon-Fri, my hourly rate = $39.
Here’s a guideline on charging per hour for those struggling with it:
Beginner (0-2 years experience)
$8 - $25 /hr
Intermediate (2-5 years experience)
$25 - $50 /hr
Expert (5+ years experience)
$50 - $100+ /hr
What is the value-based pricing method for creating websites?
Charging a % (usually 10%) based on potential sales increase: Annual Sales Increase / 10 = Client Price.
Example:
You can increase sales by $300k, you charge 10%, the client price = $30k
How to do it:
After investigating the project needs, I’m confident based on experience, I can increase sales by at least $300k in one year.
I will charge $30k to the client and make sure it’s more than a “fixed price” alternative.
What is the value-based pricing method for creating websites?
A fixed monthly price for specified services over a period of time. Could also be considered as “subscription-based-pricing” but these are usually month-to-month.
So rather than charging $5k for a website, you’ll charge a fixed price per month over 12 months.
Examples:
$1,000 /mo for 12 months.
Includes:
OR
$5,000 upfront, then $1,000 /mo for 12 months
OR
$3.000 /mo (month-to-month)
Important Note:
For greater success, the website is usually a template or existing client website to choose from – not a custom from scratch.
Freelancers and agencies using this pricing model:
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That’s it ๐ hope you found this short article helpful.
If you'd like some more content on pricing, check out my popular tweet thread:
Freelance web development pricing tips.
— Kyle Prinsloo (@kylepdotco) June 3, 2021
Follow these pricing tips to earn more as a freelance web developer.
ALL you need to know ๐งต๐
And if you’re interested in building websites using a drag-and-drop builder, consider using Editor X - it’s my favorite nocode web building platform.
I also have a free 500+ member community for web designers & developers interested in freelancing.
Join us here.
Cheers for now,
Kyle
Everything You Need To Master Freelancing
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